Brand Ballarat

A Committee for Ballarat project

Brand Ballarat

This project is focused on capitalising on our unique attributes and upselling Ballarat and the region as a great place to live, work and visit.

Our Focus

  1. Developing a compelling story about Ballarat and the region that we can use to engage with key stakeholder groups, including the three tiers of government.
  2. Promoting Ballarat and the region as a thriving and innovative regional centre to attract capital investment that will facilitate social and economic growth.
  3. Influencing strategic planning to deliver a thriving major events precinct centred around community use, regional entertainment and elite sport.
  4. Planning for the revitalisation of Ballarat’s CBD to ensure development aspires to deliver a vibrant and contemporary destination.

Project Updates

For news and updates on our current work on this project please see our latest news section

Our Performance 2015-16


What’s ahead

  1. Following the successful production of the Ballarat, the Moment is Now trailer, production has commenced on the full-video product and media campaign with an expected launch date in the fourth quarter of 2015. In the months ahead, we will be seeking funding for the full media campaign in staged phases. See The Moment is Now
  2. We will continue to work with key stakeholders on developing an integrated master plan for the major sports and entertainment precinct at North Ballarat.
  3. We will continue to work with the City of Ballarat and Regional Development Victoria on redeveloping the Ballarat Railway Station Precinct.
  4. We will continue to contribute to the participatory community design process for the Civic Hall site, which will involve supporting the development of master plans for five concepts by the third quarter of 2015 followed by the development of three full concept designs by the second quarter of 2016.
  5. We will continue to advocate for a government department (it does not need to be VicRoads, although a lot of preliminary planning has already been done) – a planned meeting with the CEO of VicRoads, John Merritt, in June 2015 was postponed, and we are currently considering options for how best to engage and position with government.

Major Sports and Entertainment Precinct at North Ballarat
Committee’s role is to support the City of Ballarat to achieve a world-class facility at the major sports and entertainment precinct at North Ballarat. This funding, which will be made available in the 2015-16 Budget, will not cover all the proposed works. Master-planning exercises for the Basketball Association and North Ballarat’s facilities are complete and will form a good basis for the master plan for the precinct. The City of Ballarat is working closely with both the Basketball Association and the North Ballarat Football Club.

Master Plan for Victoria Park
The development of a master plan for Victoria Park is an important step in the decision-making process for the Agricultural and Pastoral Society which, in turn, is critical to any future planning for the major sports and entertainment precinct at North Ballarat. The master plan will include a space for the pony club and the Agricultural and Pastoral Society. The City of Ballarat has developed a terms of reference for the Victoria Park Master Plan and it is expected that the master-planning process will be completed by the end of June.

Revitalisation of Ballarat’s CBD
Development of the Ballarat Railway Station Precinct. The cost of the goods shed redevelopment and state government contribution is $25 million, which will generate 140 jobs in the initial stage and facilitate private sector investment of up to $40 million.

Relocation of a State Government Department to Ballarat’s CBD
The relocation of a government department will bring many white-collar jobs to the city and is critical for Ballarat’s CBD revitalisation. Both the City of Ballarat and Committee for Ballarat see this as a key priority. Relevant shadow ministers were briefed prior to the election and local members have also been fully briefed. This continues to be a major priority for Committee. Correspondence has been forwarded to the Premier and meetings have been conducted with the Minister for Roads.

Project team

Chair: Steve Coltman (Sovereign Hill) Members: Liz Crothers (Bold Communication), Andrew Eales (The Courier), Peter Eddy (Ballarat Basketball Association), Bill Mundy (Telstra Country Wide), Mark Patterson (North Ballarat Sports Club), Anthony Schinck (City of Ballarat), Jane Smith (M.A.D.E), George Sossi (Ballarat Regional Tourism), Judy Verlin (Chair Committee for Ballarat), John Kilgour (CEO Committee for Ballarat), Committee for Ballarat Secretariat Support