21 Aug 2013
We are excited to introduce this new project, approved by the Board at its August meeting. We want to develop a compelling story about Ballarat and region that will attract capital investment to facilitate social and economic growth.
The Brand Ballarat story will capitalise on our unique heritage and attributes to promote our region as a centre of excellence and leader in innovative thinking. It will highlight the unique proposition under each of Committee’s six strategic drivers (identified in our Strategic Action Plan 2013-18) and will be used to engage with key stakeholder groups and to lobby the three tiers of government.
More details will be available in early October following the first Task Team meeting.