The Moment is Now

The Moment is Now


Committee for Ballarat members identified that Ballarat needs to engage, promote and celebrate what makes our city and region special and unique.

The Moment is Now video campaign was born from a crafted narrative written by the Brand Ballarat task team to build on Ballarat’s profile both within the community and to the outside world. Realising the potential to showcase the enviable lifestyle Ballarat boasts today, whilst retaining pride in our unique heritage, there is a great story to tell.

Our campaign hopes to instill a sense of pride in this city, send a message of positivity and confidence, reminding all of the great aspects Ballarat has to offer while showing our city in a new light. Ballarat is the Capital of Western Victoria and the regional destination of choice. Our campaign demonstrates the diversity of business opportunities, world-class health and education facilities whilst promoting our enviable lifestyle and livability.

The full campaign consists of this 3 minute film, a 60 second TV commercial, and a short series of 30 and 15 second TVC’s to be broadcast across Victoria over the next 12 months. (View now).

Join the Moment and share now #themomentisnow #ballarat


For more information on living and working in Ballarat and the surrounding region, visit
  For more information on visiting Ballarat and the surrounding region , visit