Committee for Ballarat members identified that Ballarat needs to engage, promote and celebrate what makes our city and region special and unique. The Moment is Now video campaign was born from a crafted narrative written by the Brand Ballarat task team to build on Ballarat’s profile both within the community and to the outside world. Realising the potential to showcase the enviable lifestyle Ballarat boasts today, whilst retaining pride in our unique heritage, there is a great story to tell.
The full campaign consisted of a three-minute film, a 60-second television commercial, and a short series of 30- and 15-second television commercials broadcast across Victoria over the 12 months in 2015/2016.
View the video here